Unit 20

Advertising Media

LO1-Know how existing advertising campaigns embed advertisements  across a range of media products.

LO1.1.Investigate the aim and target audience of advertising campaigns.

LO1.2 Unique Selling Point (USP)

LO1.3 Approaches to advertising campaigns

LO1.4 Representation in cross media advertising campaigns

LO1.5 Scheduling an advertising campaign

LO1.6 Choice of media

LO1.7 Call to action & legal and ethical issues

LO1.8 Regulatory bodies

LO2- Be able to plan a cross media advertising campaign to a client brief.

LO2. 9 Evaluation of brief

LO2. 10 Generating ideas

LO2: 11 Creating a campaign plan

LO2: 12 Legal and ethical issues & regulatory bodies

LO2: 13 ASA regulation pre-production materials- audio- visual

LO2: 14 ASA Regulation pre-production materials- print

LO3- Be able to produce the planned media components

LO3: 15 Create campaign media components (audio-visual)

LO3: 16 Create campaign media components (print)

LO3: 17 Following post-production processes (audio-visual)

LO3: 18 Following post production processes (print)

LO3: 19 Evaluating technical and aesthetic properties