Unit 21

Assessment Record Sheet

Plan and deliver a pitch for a media product

LO1- To be able to generate ideas for an original media product based on a client brief.

LO1: 1. Interpreting client briefs.
LO1: 2. Audience profiles
LO1: 3. Generating ideas
Lo1: 4. Constraints
LO1: 5. Producing documents to support idea generation

LO2- To be able to create a proposal and pitch for an original media product based on a given brief.

LO2: 6. Contents of a proposal
LO2: 7. Developing a proposal for an advertisement pt.1
LO2: 8. Developing a proposal for an advertisement pt. 2
LO2: 9. Developing a proposal for an advertisement pt.3
LO2: 10. Plan, prepare, present a mini-pitch pt.1
LO2: 10. Plan, prepare, present a mini-pitch pt.2
Lo2: 11. Client questions pt.1
Lo2: 11. Client questions pt.2

LO3- To be able to pitch ideas on a proposal media product and respond to questions.

Lo3: 12. Strength and weaknesses
Lo3: 13. Presentation devices
Lo3: 14. Elicit and record feedback
Lo3: 15. Prepare for the final pitch
Lo3: 16. Media product pitch
Lo3: 17. Evaluating feedback
Lo3: 18. Development based on feedback